Market-Buzz, the mPower's Marketing Blog http://iimklive.com Tue, 07 Feb 2012 01:59:30 +0100 FeedCreator 1.7.2 http://iimklive.com/index.php?option=com_myblog&show=Does-the-Freudian-Consumer-have-a-spiritual-connect-.html&Itemid=182 The Metrospiritual, they say is looking for a spiritual connect in the products and services that he/she buys..., but looking at a consumer from the Freudian perspective can we say so? <br /><br />If the answer is NO does that mean that the Freudian psycho-analysis is no longer valid for the modern consumer? <br /><br />Let us analyse the two questions one byone...<br /><br />Firstly, Freud states that a human being (which is our consumer) has three entities which together comprise the mind [...] mpower Psycho-analysis Metrospiritual Freud http://iimklive.com/index.php?option=com_myblog&show=Underwear-advertisements-What-is-it-all-about-.html&Itemid=182 <p>Have you ever wondered while watching an ad for an underwear that what exactly are they trying to sell and what exactly is the mindset while making that ad? This is true for both male and female underwear, the only common thing is the inclusion of a beautiful lady in both kinds of ads.<br /><br />An underwear as I know is a piece of necessity and usage. I wont go into the details of the usageshere but I guess each one of us know the specifics of that. Now recall the most recent advertise [...] mpower underwear marketing http://iimklive.com/index.php?option=com_myblog&show=AD-ANALYSIS-TICKLE-DEODORANT.html&Itemid=182 <img src="images/kblog/68/subad2b.jpg" alt="subad2b.jpg" hspace="4" vspace="4" align="left" /> <p align="left">I believe that the ad alongside contains a symbolic subliminal message.&nbsp; Such a message is transmitted via plainly visible objects or images.&nbsp; If they exist, these messages appear framed to appeal to our baser instincts, fears and faculties.&nbsp; Their producers would know from testing and research that the target audience would psychologically repress them; but would ho [...] mpower tickle subliminal emotion deodorant http://iimklive.com/index.php?option=com_myblog&show=-To-buy-or-not-to-buy-that-is-the-Question-Want-V-s-Should.html&Itemid=182 Ok, so let me begin by asking you, haven&#39;t you faced a dilemma <img src="http://moodle.iimk.ac.in/pix/s/thoughtful.gif" alt="thoughtful" title="thoughtful" />when deciding<br /><br />What to eat? A Pizza (you want) or a Salad (you should). <br />What to do with your money? Get an Ipod (you want) or Save (you should)<br />What to watch? An action movie (you want) or documentary (you should) <br /><br />Perhaps you thought that you made a decision out of your volition, there is no observ [...] mpower Want vs Should Want Should Neuroscience Marketing http://iimklive.com/index.php?option=com_myblog&show=Some-good-Marketing-Related-Articles-on-the-Web.html&Itemid=182 http://www.marketingprofs.com/7/10-step-program-search-engine-fitness-geschickter.asp mpower mpower marketing iimk